Purcellville Spent 2026 Moving Toward Main Street. Celebrate Purcellville Week Rewards Walking It.

"Two to five [p.m.] was dead and in the winter when it got dark, there wasn't a lot of business." That's how Kevin Bednarz explained moving Purcellville Eats. He took it from the Purcellville Center, behind the McDonald's, across the street to The Shoppes at Main & Maple. He reopened there on June 25, a few doors from the Purcellville Pub, which he also owns, because he wanted more regular foot traffic.

Purcellville Eats wasn't the only move toward Main Street this year. The Saturday farmers market moved, a new café is going into an empty storefront on East Main, and the distillery on West Main changed what it can pour. Now the Town's sixth annual Celebrate Purcellville runs October 10 to 17, and its passport sends people to local businesses during their regular hours, including several stops along that same street.

The Market Moved to the Corner of Hatcher and Main

The Purcellville Farmers Market spent its 2026 season in the town parking lot at Hatcher Avenue and Main Street. It runs Saturdays from 9 a.m. to noon, with about 10 to 12 regional farmers and artisan vendors each week and live music from local musicians. Market manager Silas Redd explained the move this way: "With easier access, and a central presence in town, the new site makes it more convenient than ever to stop by and be part of the Saturday morning tradition."

The season is almost over, and the sources disagree on when it ends. The Loudoun Times-Mirror's season-opening report said the market runs until October 31. The market's own site lists 25 Saturdays starting May 9. If those are consecutive weeks, the last one is October 24. Either way, only a few market Saturdays are left. Check purcellvillefarmers.com before you plan around October 31.

That leaves one Saturday you can count on. On October 10, the opening day of Celebrate Purcellville, the market should still be running at Hatcher and Main.

East Main, Block by Block

At the east end of Main Street, the Pub and Purcellville Eats now sit side by side, and Bednarz has kept them separate on purpose. "They're totally different," he told Loudoun Now. He added that tater tots and soda are about the only things the two menus share. "Two different businesses, two different licenses."

Here's how East Main lines up this fall:

• Purcellville Eats, 737 E. Main St. A fast-casual sandwich shop, open daily from 11 a.m. to 8 p.m. Bednarz's favorite item is the Monte Cristo, a callback to Bennigan's, dipped in pancake batter and Frosted Flakes before frying. The menu also has dirty sodas with sealed lids and boozy milkshakes in flavors like espresso martini and salted caramel bourbon.
• The Purcellville Pub, next door. Its website lists it as open every day from 8 a.m. until late.
• Maggie's Corner Café, 713 E. Main St. It's going into the former Petit Loulou space. The ownership group behind Magnolias at the Mill started planning the café after Petit Loulou closed. The first target was spring. The café's own page now says "Coming Late Fall 2026." It promises fresh baked goods, farm-to-table salads and sandwiches, soups, coffee, meals to go, and catering.

The Maggie's page explains the delay with a baking pun: "We need a little more proofing time." It also says the team is "still moving forward" and plans to open later this fall. No opening day has been announced, so don't expect it to be open during Celebrate Purcellville week.

Once Maggie's opens, this short stretch of East Main will have a café for breakfast and lunch, a sandwich shop that stays open into the evening, and a pub open from morning until late.

West Main Got a Cocktail Bar

At the other end of downtown, Catoctin Creek Distillery has been at 120 W. Main St. since 2013, in a renovated former car dealership. As of July 1, a law passed by the General Assembly lets Virginia distilleries serve up to 6 ounces per person on site. Owners Becky and Scott Harris used that to turn the tasting room into what Scott Harris calls a "speakeasy experience."

The menu now has classic cocktails like the Manhattan, Jack Rose, and Old Fashioned, plus seasonal drinks from tasting room manager Maria Figueroa-Gonzalez. There are snacks like hummus and charcuterie. The law also requires "a substantial food item," and the distillery answered with a $99 burger topped with gold dust, which Harris calls the "substantial burger." "We hope people will come in and grab a cocktail before or after dinner," Harris said.

Check the hours before a Sunday visit. Catoctin Creek's website lists Wednesday and Thursday from noon to 6 p.m., Friday and Saturday from noon to 10 p.m., and Sunday from 1 to 7 p.m. It's closed Monday and Tuesday. That Sunday closing time is two hours earlier than the one in the Times-Mirror's July story.

Celebrate Purcellville Pays You to Walk Main Street

The center of Celebrate Purcellville is the passport. You visit participating businesses and organizations during their regular hours from October 10 to 17 and collect a sticker at each one. With at least 20 stickers, you can turn in the passport at the Fall Festival for a chance at prizes donated by those businesses. Passports are available starting October 9 at Town Hall (221 S. Nursery Avenue), Bush Tabernacle, the Purcellville Library at 220 E. Main Street, and the Loudoun Valley Community Center. You can also download one from the Town's Celebrate Purcellville page.

Two other activities count toward the drawing. The scavenger hunt hides 12 markers around town, one for each letter of "PURCELLVILLE," and you need codes from at least six. The nature trivia walk puts 10 questions along the Chapman DeMary Trail, and you need answers to at least six.

The busiest day is the first Saturday. Here's October 10, in order of start time:

1. 8 a.m. to 6 p.m. Town-wide tag sale, hosted by Nostalgia at 142 E. Main Street.
2. 9 a.m. until sold out. Purcellville Garden Club Wreath Showcase & Sale at the Purcellville Train Station, 200 N. 21st Street.
3. 9 a.m. to 4 p.m. Purcellville Library Book Sale, 220 E. Main Street.
4. 10 a.m. to 2 p.m. Purcellville Volunteer Fire Company Open House, 500 N. Maple Avenue.
5. 10 a.m. to noon. Volunteer Day at the Purcellville Mini-Forest, on S. 20th Street between Makersmiths and the Town Wastewater Plant.

The wreaths go on sale at the same hour the farmers market opens at Hatcher and Main, and they're sold until they run out. If you want both, go to the train station first.

The rest of the week is quieter:

North 21st Street Gets Its Own Weekend

Two of the week's events are on North 21st Street, at the train station and the Kane Nature Preserve. That corridor has a planning conversation of its own going on. At an August 29 open house, private investors showed a revised concept called Heritage Station, the project formerly known as Vineyard Square. It proposes 18 townhomes, a hotel, and commercial space at sidewalk level. The townhomes would need a zoning change from the town. On the same street, Nichols Hardware owners Don Nichols and Valerie Campbell have proposed renovating their buildings and adding nine loft apartments above the store. Both are still proposals. Both also plan for people on foot at street level, which is the same pull toward the sidewalk that moved Purcellville Eats.

October 17 Has Two Draws

The week ends with the free Celebrate Purcellville Fall Festival in Dillon's Woods on Saturday, October 17, from 2 to 5 p.m., with music, games, and food and drink vendors. Passports, scavenger hunt sheets, and trivia answers are due between 2 and 3:30 p.m. Prizes are drawn at 4 p.m., and you must be present to win.

The Loudoun Fall Farm Tour runs that same weekend, October 17 and 18. Purcellville-area stops include Abernethy & Spencer at 18035 Lincoln Road, Blooming Hill Lavender Farm, and Breaux Vineyards. Blooming Hill's "Mocktails in the Garden" with Loudoun Valley Herbs runs from 2 to 4 p.m. on the 17th, which overlaps the festival's 2 to 3:30 p.m. turn-in window and its 4 p.m. drawing. The farm tour runs both days. The festival drawing happens once, at 4 p.m. Saturday, so the simplest plan is the festival on Saturday and the farms on Sunday.

There's one more date in town after that. The seventh annual Purcellville Artisan Tour is November 7 and 8, from 11 a.m. to 5 p.m., when local artisans open their spaces for holiday shopping. The Town Hall sneak peek during Celebrate Purcellville week previews the art show, so you can pick out which studios to visit.

Celeste Linthicum follows what opens, moves, and changes along Purcellville's Main Street because those details shape everyday life in western Loudoun. If you'd like to talk through how this year's changes on East Main and North 21st fit your own plans in Purcellville, Celeste Linthicum is happy to help. Schedule A Consultation.

This article is general information, not legal, tax or financial advice. Consult a qualified professional about your situation.